Although it’s now easier than ever to get your message out there, it’s increasingly hard to get it noticed. Whether it’s a blog post, website copy or a presentation – there are millions of other messages out there competing for your audience’s attention. How then to get them to remember what you have to say?
Why not consider telling them a story?
Once upon a time…
Since cavemen first gathered around fires to tell each other the tale of that time a mammoth sat on Ugbog, the story has helped us remember and understand important messages. With the power to entertain, enthrall and captivate, a good story can lodge in people’s heads forever.
And does that sound like effective (and ethical) subliminal advertising to you?
Read the full article on Folio14, the online compendium of digital talent in Scotland
