Brands are everywhere. You eat them, wear them, drink them and watch them. You wash with them, drive around town in them, use them to clean the house and relax with them at the end of the day (possibly whilst wearing branded pyjamas). But have you ever thought of yourself as a brand?
Being a brand needn’t involve summoning a cabal of pony-tailed marketing consultants for a whiteboard session and a recommendation you turn yourself into an animated meerkat. Nor does it mean you have to register yourself as a trademark; neither does it necessitate comissioning a funky logo and a range of must-have merchandise.
No: it simply involves you being You.
Read the full article on Folio14, the online compendium of digital talent in Scotland
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